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The world premiere of the Lotus Eletre takes place today.
Eletre – it is pronounced ‘El-etra’ and means ‘Coming to Life’ in some Eastern European languages – is the first lifestyle electric vehicle from Lotus.
It is described by Lotus as the world’s first pure electric Hyper-SUV.
The name was revealed yesterday in central London as a bespoke yellow cube containing the car made its way up the River Thames on a specially commissioned boat.
IT has been a busy time for Lotus. It was the first manufacturer in the UK to make the switch to an agency model, while also restructuring its retail network and launching a new e-commerce platform Lotus Drive.
In mid-January, Lotus completed the restructure of its UK retail network, with a full agency agreement now in place across 13 sites.
In December 2021 it was announced that production of the Elise, Exige and Evora had ended, so the restructured UK network is in place ahead of the start of production of the Emira in the coming months.
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